About us
Where Authentic German Cuisine Meets Vietnamese Hospitality
Our Story
A Partnership of Passion, Quality, and Strategic Growth
The Beginning
SPS was founded with a mission to bring authentic German dining experiences to Vietnam. Inspired by traditional Bavarian recipes and European hospitality, SPS quickly became a destination for those seeking quality, comfort, and cultural flavor.
Expanding Culinary Horizons
As customer demand grew, SPS introduced new regional specialties and premium imported ingredients, ensuring every dish reflects both German authenticity and Vietnamese warmth.
Brand Evolution with SPN Invest
SPS partnered with SPN Invest – a leading consultancy in market research, strategic branding, and digital transformation – to elevate its brand presence, optimize customer experience, and expand into the online service ecosystem.
Building the Future Together
Today, SPS and SPN continue to collaborate on long-term digital strategies, customer insight research, and brand storytelling – ensuring that the authentic taste of Germany finds its home in Vietnam’s modern culinary scene.
Authenticity
Every dish is prepared following traditional German recipes, ensuring true flavors that respect both heritage and craftsmanship.
Quality & Care
SPS prioritizes fresh, locally sourced ingredients and sustainable kitchen practices to deliver the best dining experience to every guest.
Strategic Partnership
With SPN Invest as our strategic brand and digital partner, SPS integrates innovation, data, and creativity to grow sustainably in the digital era.
Collaboration between culinary art and strategic insight creates not only a brand — but an experience that lasts.”
Meet the Team Behind SPS
SPS Culinary Team
Our chefs bring authentic German recipes to life, blending classic techniques with a modern dining experience.
SPN Consulting Team
SPN Invest provides strategic direction, market research, and digital development to strengthen SPS’s brand identity and growth roadmap.
Creative & Digital Unit
From digital campaigns to customer engagement, this joint team ensures the SPS brand connects emotionally with every diner.